ISSN (Online): 3108-1584
Published papers in this category
Authors: Janki Thakor , Ruchi Rathod, Jignesh Vidani
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This in the modern era of the internet, social media have emerged as strong agents to drive consumer behavior—including that in education. This research examines how Instagram Reels influence the admission decisions of MBA prospects in Ahmedabad, an emerging business education hub. As one of the big... Read moreAuthors: Mohammed Bilal Shaikh , Safin Khan Pathan, Dr. Jignesh Vidani
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This study explores consumer perception towards Hitachi and LG air conditioners in Ahmedabad city. With rising urbanization and climate change, air conditioners are now essential appliances. The research compares the two brands on key factors such as brand awareness, cooling performance, energy effi... Read moreAuthors: Omotosho Michael Sunday
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The Nigerian private sector plays a vital role in driving economic growth and development. To remain competitive and sustainable, businesses must integrate innovation into their policies and practices. This article explores strategies for integrating innovation into business policies in the Nigerian... Read moreAuthors: Omotosho Michael Sunday
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Nigeria generates significant amounts of Farm waste, which can be repurposed into sustainable building materials. However, the lack of a structured approach to innovation management hinders the effective utilization of these waste materials. The high Expenses associated with procuring construction i... Read moreAuthors: Bansi somaiya , Chandrika ranavat
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This study explores how Generation Z perceives the idealized lifestyles portrayed by social media influencers. It examines how influencer content shapes views of reality, beauty, and success, and how it encourages self-comparison. A survey of 173 participants—mostly women aged 18 to 25—showed strong... Read moreAuthors: Krishna Makwana, Dr. Jignesh Vidani
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This study explored the relationship between gender and consumer responses to Samsung’s social media marketing strategies, utilizing a sample of 186 participants. The research examined factors including brand awareness, recall after social media exposure, and influencer influence. Data analysis reve... Read moreAuthors: Katariya Dhruv , Patel Dhruvi, Dr. Jignesh vidani
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The study explores young consumers’ perceptions, attitudes, and behavioural intentions toward Electric Vehicles (EVs) in the context of India’s rapidly evolving sustainable transportation sector. As environmental awareness and technological innovation reshape consumer priorities, understanding the f... Read moreAuthors: Dhruv Kerai , Dr. Jignesh Vidani
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India’s digital payment boom has completely changed how people deal with money. Paying for things is faster and easier than ever. But with that speed comes a new set of headaches—security worries and digital fraud are definitely on the rise. This study dives into something cutting-edge: using retina... Read moreAuthors: Mansi Gadhvi, Krisha Mistry, Dr Jignesh Vidani
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Online shopping has exploded in recent years, totally changing the way people buy stuff. This study digs into how age shapes shopping habits, zeroing in on the Indian app Myntra. The team talked to 167 people, asking about how often they shop online, what they usually buy, why they pick online shopp... Read moreAuthors: Sayali Panchal
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The rapid advancement of digital technology has transformed the way financial transactions are conducted, with mobile payment systems emerging as a convenient and accessible alternative to cash-based transactions. This study, titled “A Study on the Impact of Mobile Payments with Special Reference to... Read moreAuthors: Jeel Purohit
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Understanding Generation Z's skincare product preferences and the variables affecting their shopping decisions in Ahmedabad is the main goal of the current study. Gen Z, a socially conscious and tech-savvy age, is a fast expanding market for skincare and cosmetics. The study intends to investigate h... Read moreAuthors: Prins Limbashiya, Dr. Jignesh Vidani
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This study examines consumer perception of influencer marketing on Instagram and its impact on buying behaviour related to fashion accessories, with a focus on the moderating role of age. As influencer marketing continues to grow as a key promotional strategy, understanding how different age groups ... Read moreAuthors: Janvi Parekh, Dr. Jignesh Vidani
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The study, "To Study Gen Z’s Perception about Investment in Digital Gold as a Wealth Growth Option in Junagadh City," looks at how Gen Z investors view and use digital gold as a contemporary financial tool. As technology becomes more and more ingrained in investing practices, digital gold has become... Read moreAuthors: Niyati khamar , Niyati khamar
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The study titled “Money Matter: Are Millennials More Cautious and Gen Z More Risk-Taking in Ahmedabad City?” investigates the financial attitudes, behaviors, and risk preferences of Millennials and Generation Z in an urban Indian context. With rapid economic growth, digitalization, and evolving fina... Read moreAuthors: Meet Panchal
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This research examines the public perception of banking reforms in India and their effectiveness in improving operational efficiency, transparency, and customer satisfaction across different demographic segments. A sample of 162 respondents was analyzed using SPSS through frequency, reliability, and... Read moreAuthors: Rudra Gosai
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With a focus on participants from Jamnagar, the study investigates people's attitudes, perceptions, and experiences regarding remote internships and virtual work. Data from 164 respondents was gathered using a structured questionnaire in order to investigate the ways in which digital literacy, motiv... Read moreAuthors: Sujan Shaikh, Hetvi Shah
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The descriptive analysis of the dataset shows that the average size of businesses surveyed was small, with most being micro or small enterprises (Mean = 1.50, SD = 0.74). The mean value (2.01) for collaboration with external marketing service providers indicates that many businesses occasionally col... Read moreAuthors: Prachi shah, Jiya patel
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In the digital age, social media has become a powerful force shaping consumer behaviour, particularly in the beauty industry. This study investigates how social media influences the purchasing decisions of Generation Z consumers in Ahmedabad, with emphasis on influencer marketing, content credibilit... Read moreAuthors: Vivek Tolani
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This study explores how social media platforms such as TikTok, Instagram, Snap chat, and What Sapp are reshaping the dating expectations and experiences of Generation Z. As digital natives, Gen Z individuals engage with online spaces where dating norms, trends, and expressions of affection are const... Read moreAuthors: RASAKI, Rasheed Olakunle , Prof. Ogbaini Aliu Clement, Prof. Bankole Odofin, Samuel Tosin Olorunnisola, Joseph Oluwafemi Oluwasegun
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The increasing complexity of school systems has heightened the need for evidence-based administrative practices, particularly in staffing decision-making. This study examined the effect of real-time data analytics on school administrators’ staffing decision-making in public secondary schools in Bada... Read more