@article{CRSIJ25000030,
                  author = {Mansi Gadhvi, Krisha Mistry, Dr Jignesh Vidani},
                  title = { A study on survey of customer satisfaction towards Myntra    },
                  journal = {Cosmo Research and Science International Journal},
                  year = {2025},
                  volume = {1},
                  number = {3},
                  pages = {101-123},
                  issn = {3108-1584},
                  url = {https://cosmorsij.com/published/CRSIJ25000030.pdf},
                  abstract = {Online shopping has exploded in recent years, totally changing the way people buy stuff. This study digs into how age shapes shopping habits, zeroing in on the Indian app Myntra. The team talked to 167 people, asking about how often they shop online, what they usually buy, why they pick online shopping, and how happy they feel about it. Turns out, people aged 18 to 25 lead the pack—they’re the ones scrolling through Myntra, Amazon, and Flipkart the most. Clothes and accessories top their shopping lists. They really care about good quality, big discounts, and being able to return or exchange things easily. On the flip side, older folks don’t shop online as much. There’s a pretty obvious gap between generations when it comes to being comfortable with tech. Another thing that stands out: shopping spikes during festivals and special occasions. Young shoppers, in particular, walk away the happiest with their purchases. So, what keeps people coming back? Good service, fair prices, and convenience. That’s what wins customer loyalty in the end. The research backs up theories like the Technology Acceptance Model and the Theory of Planned Behavior—they help explain why people decide to use technology. On the practical side, the study says online shopping platforms in India should reach out to different age groups in their own ways, step up their customer service, and make things easier for older shoppers who are new to online buying. In the end, age really shapes how people shop online, and these findings offer some solid ideas for making digital shopping better across the board.},
                  keywords = {Marketing, Instagram, Consumer Behaviour, Fashion Accessories, Age},
                  month = {November
}
        }