@article{CRSIJ25000023,
                  author = {Bansi somaiya , Chandrika ranavat},
                  title = {Study the genz's perception on the illusionary life of influencer on social media in ahmedabad city },
                  journal = {Cosmo Research and Science International Journal},
                  year = {2025},
                  volume = {1},
                  number = {3},
                  pages = {1-20},
                  issn = {3108-1584},
                  url = {https://cosmorsij.com/published/CRSIJ25000023.pdf},
                  abstract = {This study explores how Generation Z perceives the idealized lifestyles portrayed by social media influencers. It examines how influencer content shapes views of reality, beauty, and success, and how it encourages self-comparison. A survey of 173 participants—mostly women aged 18 to 25—showed strong reliability (Cronbach’s Alpha = 0.893). The results reveal that many respondents see influencer lifestyles as unrealistic and overly materialistic, showing only the positive sides of life. Participants often felt pressured to compare themselves with influencers, reflecting ideas from Social Comparison and Cultivation theories. Yet, despite recognizing the lack of authenticity, many still follow influencers and find their content motivating. Overall, influencer culture has two sides: it can inspire personal growth but also trigger feelings of inadequacy and unrealistic expectations. The study highlights the need for better digital literacy, more authentic influencer communication, and greater awareness of social media’s psychological effects. These insights can help educators, marketers, policymakers, and mental health professionals support healthier online engagement.},
                  keywords = {Influencer Culture, Social Media, Perception, Social Comparison, Digital Lifestyle},
                  month = {November
}
        }