@article{CRSIJ25000037,
                  author = {Niyati khamar , Niyati khamar},
                  title = {Money Matter : Are Millennials More Cautious And Gen-Z  More Risk Taking In Ahmedabad City?},
                  journal = {Cosmo Research and Science International Journal},
                  year = {2025},
                  volume = {1},
                  number = {3},
                  pages = {124-142},
                  issn = {3108-1584},
                  url = {https://cosmorsij.com/published/CRSIJ25000037.pdf},
                  abstract = {The study titled “Money Matter: Are Millennials More Cautious and Gen Z More Risk-Taking in Ahmedabad City?” investigates the financial attitudes, behaviors, and risk preferences of Millennials and Generation Z in an urban Indian context. With rapid economic growth, digitalization, and evolving financial markets, understanding generational differences in money management has become crucial for financial planning, education, and policy-making. The research aims to examine whether Millennials demonstrate more cautious financial behavior, while Gen Z exhibits a greater tendency toward risk-taking. Data was collected through structured questionnaires from a sample of young adults in Ahmedabad and analyzed using Chi-square tests to determine associations between age and financial practices, including budgeting, saving preferences, risk-taking, and reliance on advice, influence of peers and social media, and digital platform usage. The results indicate that Millennials are more inclined toward structured budgeting, low-risk investment options such as fixed deposits and gold, and cautious financial planning. In contrast, Gen Z shows a higher willingness to take financial risks, preference for short-term gains, and stronger influence of social media and peers on investment decisions. Both generations, however, demonstrate moderate financial awareness, emphasize the importance of financial planning, and increasingly adopt digital platforms for transactions and investments. These findings have significant implications for financial institutions, educators, and policymakers in designing generationally tailored financial products, literacy programs, and awareness campaigns. The study also contributes to theoretical frameworks on generational behavior, risk tolerance, and financial socialization in emerging urban economies.},
                  keywords = {Millennials, Generation Z, Financial Behaviour, Risk-Taking, Budgeting, Investment Preferences, Social Media Influence, Digital Financial Platforms},
                  month = {November
}
        }