@article{CRSIJ25000025,
                  author = {Krishna Makwana, Dr. Jignesh Vidani},
                  title = {Measuring the Effect of Social Media Marketing on Brand Awareness for Samsung Smartphones },
                  journal = {Cosmo Research and Science International Journal},
                  year = {2025},
                  volume = {1},
                  number = {3},
                  pages = {21-35},
                  issn = {3108-1584},
                  url = {https://cosmorsij.com/published/CRSIJ25000025.pdf},
                  abstract = {This study explored the relationship between gender and consumer responses to Samsung’s social media marketing strategies, utilizing a sample of 186 participants. The research examined factors including brand awareness, recall after social media exposure, and influencer influence. Data analysis revealed significant positive correlations between gender and key marketing outcomes like brand awareness and recall of advertisements. The findings underscore the importance of tailored, gender-specific marketing approaches to optimize brand recognition and engagement, confirming that influencer collaborations and peer social media posts are powerful tools for increasing awareness.},
                  keywords = {Gender differences, Samsung, social media marketing, brand awareness, influencer collaborations},
                  month = {November
}
        }