@article{CRSIJ25000041,
                  author = {Sujan Shaikh, Hetvi Shah},
                  title = {To Study The Impact Of Digital Marketing in Contributing growth to Small & Medium Scale Business in Ahmedabad District.  },
                  journal = {Cosmo Research and Science International Journal},
                  year = {2025},
                  volume = {1},
                  number = {3},
                  pages = {219-235},
                  issn = {3108-1584},
                  url = {https://cosmorsij.com/published/CRSIJ25000041.pdf},
                  abstract = {The descriptive analysis of the dataset shows that the average size of businesses surveyed was small, with most being micro or small enterprises (Mean = 1.50, SD = 0.74). The mean value (2.01) for collaboration with external marketing service providers indicates that many businesses occasionally collaborate with such agencies. The frequency analysis further reveals that a majority of businesses (64.4%) are micro in scale, and 45.6% have been operating for less than two years. Around 30.9% of respondents have been using digital marketing for one to three years, while 22.8% are planning to adopt it soon. The reliability test yielded a Cronbach’s Alpha of 0.934, confirming a very high internal consistency among the digital marketing–related items. Cross-tabulation results indicate a statistically significant relationship between the duration of digital marketing use and collaboration with external service providers (χ² = 15.97, p = 0.043), suggesting that businesses with more experience in digital marketing are more likely to collaborate externally. Overall, the results highlight that digital marketing adoption among small and micro businesses is growing steadily, with positive attitudes toward its cost-effectiveness and its role in enhancing customer reach and competitiveness. },
                  keywords = {Unorganized Market, Micro Enterprises, Small Businesses, Digital Marketing, Adoption, Customer Reach, Collaboration, Technical Skills, Marketing Challenges},
                  month = {November
}
        }