@article{CRSIJ25000028,
                  author = {Katariya Dhruv , Patel Dhruvi, Dr. Jignesh vidani},
                  title = {To Study Gen Z’s Perception About Various EV Vehicles: Price, Convenient and Design in Bhavnagar and Ahmedabad City},
                  journal = {Cosmo Research and Science International Journal},
                  year = {2025},
                  volume = {1},
                  number = {3},
                  pages = {322-334},
                  issn = {3108-1584},
                  url = {https://cosmorsij.com/published/CRSIJ25000028.pdf},
                  abstract = {The study explores young consumers’ perceptions, attitudes, and behavioural intentions toward Electric Vehicles (EVs) in the context of India’s rapidly evolving sustainable transportation sector. As environmental awareness and technological innovation reshape consumer priorities, understanding the factors influencing EV adoption has become crucial for both policymakers and automobile manufacturers. A quantitative research design was employed using a structured questionnaire distributed to 161 respondents. The dataset, comprising both qualitative and quantitative variables, was analysed through SPSS to determine reliability, frequency distributions, and relationships between key constructs. The Cronbach’s Alpha value of 0.929 confirmed high internal consistency of the scale, indicating strong reliability of measurement items related to cost perception, environmental concern, design appeal, government incentives, and infrastructure readiness. Findings revealed that affordability, environmental consciousness, and technological appeal significantly affect young consumers’ purchase intentions, while concerns regarding charging time and range anxiety remain notable barriers. Statistical tests demonstrated meaningful relationships between demographic factors (such as age and income) and EV perception dimensions. The study contributes theoretically by reinforcing the applicability of the Theory of Planned Behaviour and the Technology Acceptance Model to EV adoption behaviour. Practically, the results emphasize the importance of government policy, infrastructure development, and consumer education in accelerating EV market penetration. Overall, the study concludes that young consumers represent a highly potential segment for EV adoption, provided that affordability and infrastructure challenges are effectively addressed through integrated policy and marketing strategies.},
                  keywords = {Electric Vehicles (EVs), Consumer Perception, Purchase Intention, Sustainable Mobility, Young Consumers},
                  month = {November
}
        }