@article{CRSIJ25000018,
                  author = {Mohammed Bilal Shaikh , Safin Khan Pathan, Dr. Jignesh Vidani},
                  title = {A Comparative Study on Consumer Perception Towards Hitachi and LG Air Conditioners in Ahmedabad City},
                  journal = {Cosmo Research and Science International Journal},
                  year = {2025},
                  volume = {1},
                  number = {2},
                  pages = {40-56},
                  issn = {APPLIED},
                  url = {https://cosmorsij.com/published/CRSIJ25000018.pdf},
                  abstract = {This study explores consumer perception towards Hitachi and LG air conditioners in Ahmedabad city. With rising urbanization and climate change, air conditioners are now essential appliances. The research compares the two brands on key factors such as brand awareness, cooling performance, energy efficiency, technology, price, durability, and after-sales service. Primary data was collected from 250 respondents of various age groups using a structured questionnaire. Statistical tools like Chi-square and Pearson’s correlation were used to analyze the association between age and perception. Results showed that most relationships between age and perception variables were statistically insignificant and very weak. However, a few elements, such as LG’s cooling performance and advertisement recall, showed some significant but weak association with age. This suggests age may not be a major driver of brand perception in this context. The study provides practical insights for marketers and calls for further research into factors like income, lifestyle, and brand loyalty.},
                  keywords = {Consumer Perception, Air Conditioners, Hitachi, LG, Ahmedabad},
                  month = {September}
        }