@article{CRSIJ26000369,
                  author = {Adebowale A.Adedokun},
                  title = {New Product Development in the Digital Age: An Integrated Framework for Innovation Management from Concept to Commercialization},
                  journal = {Cosmo Research and Science International Journal},
                  year = {2026},
                  volume = {2},
                  number = {2},
                  pages = {169-188},
                  issn = {3108-1584},
                  url = {https://cosmorsij.com/published/CRSIJ26000369.pdf},
                  abstract = {New Product Development (NPD) has transitioned from a linear, sequential process to a dynamic, iterative, and digitally enabled strategic capability that shapes organisational competitiveness in rapidly evolving markets. This article introduces a comprehensive, theoretically grounded framework for managing NPD from initial ideation through market launch and post-launch optimisation. Drawing on foundational innovation management theory, recent empirical research, and emerging scholarship on digital transformation and artificial intelligence in product development, the article synthesizes four critical dimensions: the strategic foundations of NPD, including market research, idea generation, and cross-functional collaboration; concept development and feasibility analysis, encompassing market sizing, financial viability, technical feasibility, and intellectual property protection; product development and testing, integrating design engineering, manufacturing considerations, and iterative validation; and launch and commercialization, covering go-to-market strategy, sales and distribution management, and ongoing post-launch improvement. The analysis demonstrates that organisations achieving superior NPD outcomes consistently combine structured process discipline with adaptive agility, data-driven customer insights, and cross-departmental collaboration. This article advances innovation management theory by connecting classical NPD models, particularly the Stage-Gate framework, with contemporary digital transformation imperatives, and proposes an integrated model for practitioners navigating the complexities of innovation in an era defined by artificial intelligence, open innovation, and sustainability-oriented value creation.},
                  keywords = {New product development, innovation management, Stage-Gate, Agile-Stage-Gate, cross-departmental collaboration, market research, product launch, digital transformation, open innovation, commercialization},
                  month = {September}
        }