ISSN (Online): 3108-1584
Research Paper
Volume 2, Issue 1 - July 2026
Paper ID: CRSIJ26000337
Author(s): Dr. Alakeme Nestor Johnson, Kolawole Daniel ADIO
Category: Arts, Social Sciences and Humanities
Research Area: Peace Studies and Conflict Resolution
Pages: 726-740
Published Date: 21-09-2026
Volume/Issue: Volume 2 Issue 1 July-2026
ISSN (Online): 3108-1584
This article is licensed under a
Creative Commons Attribution 4.0 International License.
Effective communication is essential for maintaining peaceful relationships and managing conflicts within higher education institutions. Student–administration conflicts often result from poor information flow, misunderstandings, and inadequate stakeholder engagement. This study examined media strategies and institutional communication in managing student–administration conflicts in selected universities in Oyo Town, Nigeria. A descriptive survey design was adopted with 235 respondents selected through a purposive sampling technique. Data were collected using the Media Strategies, Institutional Communication and Student-Administration Conflicts Questionnaire (MSIC-MSACQ) with reliability coefficients of 0.78, 0.91, and 0.78. Data were analysed using descriptive statistics, PPMC, and multiple regression analysis. The findings revealed significant relationships between media strategies, institutional communication, and student–administration conflict management. Media strategies (r = .213, p < .01) and institutional communication (r = .420, p < .01) significantly related to conflict management. Furthermore, both variables jointly predicted conflict management significantly, F (2,238) = 26.584, p < .05, accounting for 18.4% (R² = .184; Adj. R² = .177) of the variance. Institutional communication emerged as a significant predictor (β = .385, t = 6.104, p < .01), while media strategies did not significantly contribute independently (β = .094, t = 1.492, p = .137). The study concluded that institutional communication is a stronger determinant of conflict management than media strategies. It recommended strengthening communication channels, improving feedback mechanisms, and integrating media strategies with institutional communication frameworks to promote peaceful university environments.
Media Strategies; Institutional Communication; Conflict Management; Student–Administration Conflicts; Universities
Dr. Alakeme Nestor Johnson, Kolawole Daniel ADIO, "Media strategies and institutional communication as predictors of student–administration conflict management: evidence from ajayi crowther university, oyo, oyo state, Nigeria", Cosmo Research & Science International Journal, vol. 2, no. 1, pp. 726-740, July 2026.
Dr. Alakeme Nestor Johnson, Kolawole Daniel ADIO (2026). Media strategies and institutional communication as predictors of student–administration conflict management: evidence from ajayi crowther university, oyo, oyo state, Nigeria. Cosmo Research & Science International Journal, 2(1), 726-740.
Dr. Alakeme Nestor Johnson, Kolawole Daniel ADIO. "Media strategies and institutional communication as predictors of student–administration conflict management: evidence from ajayi crowther university, oyo, oyo state, Nigeria." Cosmo Research & Science International Journal, vol. 2, no. 1, July 2026, pp. 726-740.
@article{CRSIJ26000337,
author = {Dr. Alakeme Nestor Johnson, Kolawole Daniel ADIO},
title = {Media strategies and institutional communication as predictors of student–administration conflict management: evidence from ajayi crowther university, oyo, oyo state, Nigeria},
journal = {Cosmo Research and Science International Journal},
year = {2026},
volume = {2},
number = {1},
pages = {726-740},
issn = {3108-1584},
url = {https://cosmorsij.com/published/CRSIJ26000337.pdf},
abstract = {Effective communication is essential for maintaining peaceful relationships and managing conflicts within higher education institutions. Student–administration conflicts often result from poor information flow, misunderstandings, and inadequate stakeholder engagement. This study examined media strategies and institutional communication in managing student–administration conflicts in selected universities in Oyo Town, Nigeria. A descriptive survey design was adopted with 235 respondents selected through a purposive sampling technique. Data were collected using the Media Strategies, Institutional Communication and Student-Administration Conflicts Questionnaire (MSIC-MSACQ) with reliability coefficients of 0.78, 0.91, and 0.78. Data were analysed using descriptive statistics, PPMC, and multiple regression analysis. The findings revealed significant relationships between media strategies, institutional communication, and student–administration conflict management. Media strategies (r = .213, p < .01) and institutional communication (r = .420, p < .01) significantly related to conflict management. Furthermore, both variables jointly predicted conflict management significantly, F (2,238) = 26.584, p < .05, accounting for 18.4% (R² = .184; Adj. R² = .177) of the variance. Institutional communication emerged as a significant predictor (β = .385, t = 6.104, p < .01), while media strategies did not significantly contribute independently (β = .094, t = 1.492, p = .137). The study concluded that institutional communication is a stronger determinant of conflict management than media strategies. It recommended strengthening communication channels, improving feedback mechanisms, and integrating media strategies with institutional communication frameworks to promote peaceful university environments.},
keywords = {Media Strategies; Institutional Communication; Conflict Management; Student–Administration Conflicts; Universities},
month = {July}
}